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What Is Retail?

Retail encompasses businesses and services that sell goods directly to consumers, typically in small quantities. Retail involves various forms of selling, including physical stores, online platforms, and catalogs.

Products Supporting Retail Industry

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A2P SMS (Application-to-Person Messaging)

  • Relevance to Retail:
    • Promotional Messages: Retailers can send out targeted SMS campaigns with special offers, discounts, or new product launches to attract customers.
    • Order Notifications: Inform customers about their order statuses, including confirmations, shipping details, and delivery notifications, ensuring they stay updated.
    • Loyalty Program Updates: Send personalized messages regarding loyalty points, rewards, or upcoming promotions, enhancing customer retention.

Global Voice

  • Relevance to Retail:
    • Customer Support: Retail companies can provide voice support for customers needing assistance with their purchases, returns, or inquiries about products.
    • Feedback Collection: Use voice calls to gather customer feedback post-purchase, helping retailers improve their services and offerings.
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Digital Chat Apps (WhatsApp, Zalo, Viber)

  • Relevance to Retail:
    • Customer Engagement: Engage with customers through popular messaging platforms to answer questions, provide recommendations, and drive sales.
    • Order Management: Allow customers to place orders, check stock availability, or inquire about products directly through chat, facilitating a seamless shopping experience.
    • Marketing Campaigns: Use chat apps to deliver personalized marketing messages or updates about new arrivals, engaging customers effectively.