E-commerce

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What Is E-Commerce?

E-commerce (electronic commerce) refers to the buying and selling of goods and services over the internet. It involves transactions conducted online, allowing customers to purchase products and services from various businesses without the need for physical storefronts.

Products Supporting E-Commerce Industry

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A2P SMS (Application-to-Person Messaging)

  • Relevance to E-Commerce:
    • Customer Notifications: E-commerce businesses can send order confirmations, shipping updates, and delivery notifications via SMS.
    • Marketing: Companies can execute targeted SMS marketing campaigns to promote special offers and discounts directly to customers’ phones.
    • Security: SMS can be used for sending One-Time Passwords (OTPs) for secure transactions, enhancing customer trust and safety.

Global Voice

  • Relevance to E-Commerce:
    • Customer Support: Provides a reliable voice communication channel for customer service, enabling companies to assist customers promptly.
    • Authentication: Businesses can use voice calls for OTP verification, adding another layer of security during online transactions.
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Digital Chat Apps (WhatsApp, Zalo, Viber)

  • Relevance to E-Commerce:
    • Engagement: Businesses can engage with customers interactively through popular messaging apps, improving customer experience.
    • Rich Media Support: E-commerce platforms can share product images, videos, and links directly in chat, facilitating customer inquiries and promoting products effectively.
    • Customer Service: With these apps, businesses can provide instant support and resolve queries, which is crucial for building customer loyalty.