Marketing is a form of mobile marketing that involves sending promotional messages or notifications through text messages (SMS) to customers or potential customers. This strategy is utilized by businesses to engage with their audience, promote products or services, and drive customer actions.
![[Product] - Telemarketing Center](https://windcloud.ai/wp-content/uploads/2024/10/Product-Telemarketing-Center.svg)
Marketing
How Marketing Works
- SMS Gateway: An SMS gateway is a service that enables businesses to send and receive SMS messages through their applications. It acts as a bridge between the company’s messaging system and the mobile carriers.
- Opt-In Database: This is a list of customers who have given their consent to receive SMS messages. Building a robust opt-in database is crucial to comply with legal regulations and ensure effective communication.
- Marketing Platform: Many businesses use SMS marketing platforms that provide tools for crafting messages, scheduling sends, and analyzing campaign performance. Examples include Twilio, SMSBump, and TextMagic.
- Text Message Content: The messages sent can include promotional offers, notifications, reminders, or interactive content, like polls or surveys.